A story which uses incorporates a competitive event as a primary component of the story line, but which is not of a martial-arts or violent nature. While both being cooking based series, Yakitate!! Japan and Chuuka Ichiban are good examples of this genre.
This is a term coined to identify things like jiggling breasts, cleavage shots, panty shots, bra shots, closeup shots of women's breast, legs, butt, etc., and mild nudity all for the purposes of "servicing" the audience and having no relevance to the plot or characters of a series. The term has a second meaning covering things like massive action sequences, explosions, fights, etc., but it mostly refers to the first meaning.
